Word: tv
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Dates: during 1960-1969
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Allan Felix's problem in the play is that no one seems to love him. His wife has just left him. He is too inept to cook even a frozen TV dinner, though he does relish licking it. His best friend (Anthony Roberts) and his best friend's wife (Diane Keaton) round up several miniskirted cuties for him, but nothing happens. Even in his fantasies, girls reject...
...husband comes home from work and yawns, "How was your day, dear?" Wife (pleasantly): "O.K. How was yours?" Husband: "Oh, you know, the usual." When disagreements loom, they take refuge in the newspaper, TV or "etiquette-upmanship," a self-righteous silent treatment rationalized by the thought that self-control is more virtuous than disagreement. Argue Authors Bach and Wyden: "A marriage that operates on the after-you-my-dear-Al-phonse principle may last a lifetime-a lifetime of fake accommodation, monotony, self-deception and contempt...
...trickiest marketing jobs that Madison Avenue has ever faced in volves a product that is now being pro moted in full-page, four-color ads in more than a dozen U.S. magazines, in cluding Glamour, Look and TV Guide...
...well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well as in print. The media have shown some queasiness over the Pristeen ads. LIFE turned them down, but later relented; by then Pristeen had gone elsewhere. The magazine's executives had been bothered by such phrases in the copy as "worry-making odors" and the assertion that Pristeen...
...Making. The Broadway book had the grace to mock itself. In the end Charity was blessed by a good fairy -who turned out to be a costumed pitch woman plugging a CBS-TV show. Peter Stone's hollow adaptation takes itself seriously. Charity, maundering through Central Park, converses with a bunch of flower children who teach her the power of Love...