Word: tv
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Dates: during 1980-1989
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Wilder's statewide campaign in 1985 can best be understood as the test marketing of the candidate for the 1989 gubernatorial race. Strapped for campaign cash, Wilder made news by touring each of the state's 95 counties. He neutralized stereotypes by filming a TV ad trumpeting his endorsement by a prototypical rural policeman, who looked like an extra from Smokey and the Bandit. Even when his G.O.P. opponent attacked him for owning slum property and being reprimanded by the state supreme court for unduly delaying a client's case, the normally combative Wilder turned the other cheek. As Paul...
...also consciously harked back to segregationist, backwater Virginia, a sleepy Southern state dominated by the oligarchic Byrd machine. The implication was that not only abortion and race were at stake but even the state's economic prosperity. It is oversimplistic to attribute too much influence to a single TV ad in a media-glutted statewide campaign. But the abortion issue was framed in a way that allowed Wilder to make inroads among racially tolerant, upscale voters who might be tempted to vote Republican on economic grounds. In affluent northern Virginia, Wilder ran a crucial two percentage points ahead...
With such a proposition, who could lose? Take Jackie Mason, the veteran Borscht Belt comic. Put him in a sitcom produced by the same people who created hits for Bill Cosby and Roseanne Barr. Give it the surefire time period following No. 1-rated Roseanne. Almost every TV prognosticator in the business picked Chicken Soup as the season's big hit. But Mason had a troubled autumn. He got bad reviews, both for his acting and for making racially inflammatory remarks during the New York City mayoral race. More dismaying to ABC, Chicken Soup -- though the highest-rated...
...have time to go around taking moral stands," the voice of Douglas Brackman, the balding managing partner of the mythical Los Angeles law firm of Mackenzie Brackman, booms from the large-screen TV...
From the way they talk, it would seem the law students really do identify with these TV attorneys--a couple of years ago, the Law School Forum even invited cast members to speak at the school. (Unfortunately for the students, they were forced to forego their plans when the actors and actresses wanted first-class tickets to Boston...