Word: tvmen
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...last week Boston Real Estate and Textile Operator Bernard Goldfine had become far more of a Washington attraction than his good friend, Presidential Assistant Sherman Adams. Tourists nudged one another and gawped as he swept through hotel lobbies with his entourage. Reporters and TVmen jumped at the beck of his pressagents any time of day or night. Seasoned politicos of both parties swallowed nervously every time he dropped a new political name. And behind the guarded gates of the White House, the President's staff read the news tickers in continuing wonderment to see what manner of man this...
...Frank Torre's in the fourth; Yankee Elston Howard's two-out, full-count game-tying hit in the ninth, and Eddie Mathews' great big fat one in the tenth. That won it for the Braves, 7 to 5, and bought everyone-ballplayers, umpires, sportswriters and TVmen-a return trip ticket to New York...
Live Wire. Yet it will be a long while before any of these systems start transmitting programs over the airwaves from coast to coast. The main obstacle is cost. Pay TVmen admit that each station will have to pay up to $3,500 an hour to hook into a toll network, thus will need to saturate the market to turn a profit...
...pave the way. many local stations will start out with the toll systems that go out on wires via telephone poles, and thus presumably elude control by FCC, which holds jurisdiction only over the airwaves. Pay TVmen are enthusiastic about the success of a cable test in Bartlesville, Okla. (TIME, Sept. 16). Skiatron has 60 legmen mapping every house in Los Angeles for wiring, and Telemeter expects to start wire TV in Los Angeles "in the very near future." If the wired systems pack in the viewers, pay TV may grow up in a hurry...
...Ford Star Jubilee showing last week of MGM's 1939 musiclassic The Wizard of Oz-which hauled down a spectacular 29.4 Trendex rating-forced a couple of stark truths on TVmen. Hollywood, with about 200 of its best old movies headed straight for TV this year, will have a hard time competing with itself. Further, the whole system of network programming may soon have to be revamped...