Word: tvmen
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When the Hope-Crosby telethon to raise money for the U.S. Olympic team announced pledges of $1,000,020 (TIME, June 30), even skeptical TVmen cheered.* Since the telethon's.goal was only $500,000, everyone felt sure the show had done the trick. But by last week the money to back the pledges was still coming in at only a trickle. The bank in charge of collections put its top estimate of the final take at no more than $250,000. Said Bing Crosby: "I didn't think we had that many welchers in this country...
What is her special talent? TVmen credit Lucille with an unfailing instinct for timing. Producer-Writer Jess Oppenheimer says: "For every word you write in this business, you figure you're lucky to get back 70-80% from a performer. With Lucille, you get back 140%." Broadway's Oscar (South Pacific) Hammerstein II, hailing Lucille's control, calls her a "broad comedienne, but one who never goes over the line." To her manager, Don Sharpe, Lucille is "close to the Chaplin school of comedy-she's got warmth and sympathy, and people believe in her, even...
...TVmen get their most persistent needling from the National Association of Educational Broadcasters. Last January N.A.E.B. monitored all the shows telecast by New York City stations during a week-long period and found that the cultural content was approximately zero (TIME, Feb. 5). Last week N.A.E.B. reported its findings in a similar study of TV in the Los Angeles area. Items...
After eight months of determined televiewing, a lyman committee headed by Music Critic Deems Taylor ended up with more awards (donated by Sylvania Electric Products Inc.) than people to give them to. Though it could find no program worthy of its top award, the committee consoled TVmen by pointing out that television was in its infancy compared to "30 years of radio, 50 years of motion pictures, and 4,000 years of theater." Among the winners...
...future of TV drama seems limitless. This week, in his fourth annual TV survey, California's Gordon Levoy announced that sponsors, TVmen and advertising agencies, given a choice of 14 different types of programs, voted overwhelmingly in favor of live dramatic shows...