Word: tvmen
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What most concerned TVmen (and those who supply their financial lifeblood) was another question: If television is about to be flooded with congressional probers and legislative debates, how will they be sponsored? More important, what will happen to the ratings of the commercial shows that try to compete with such compelling, real-life drama? So far, a Manhattan adman had the only answer: "If the Washington circus keeps going, competing shows will have to be taken off the air. It just doesn't pay to go on for an audience of about ten people...
Looking Around. TVmen in other cities attribute the poor quality of their local shows to lack of money and talent. But a few enterprising stations have found unexpected riches in their own backyards by inviting the cooperation of home-town civic groups, museums, universities. Baltimore's WAAM-TV got together with Johns Hopkins University to put on Science Review, a network show. Boston's WBZ-TV and the Museum of Science produce Living Wonders, the best of the local crop. Western Reserve, the California Academy of Sciences and the Universities of Buffalo and Louisville are working with other...
...Manhattan, the educators got surprising aid & comfort from TVmen themselves. In a poll, the trade journal Ross Reports found that many TV executives, creative personnel and performers believe TV is just "warmed-over" radio, and needs more original shows, better news programs, more adequate public service and education efforts. Said one writer: "Culture sunk, an increase of bunk." Complained an announcer: "The number of commercials is driving even me batty...
...Eastern TVmen, Fireside's surge has caused some alarm: it strikes directly at their ambition to make New York the television center of the U.S. by concentrating on "live" shows. Not only is Fireside produced in Hollywood, but it is done on film and costs less than such $20,000-and-up New York productions as Philco Playhouse, Robert Montgomery Presents and Ford Theater, Fireside actors are relatively unknown and scripts are picked impartially from obscure free-lance writers and the classics. Producer Brewster Morgan and German-born Director Frank (Maedchen in Uniform) Wisbar will try almost anything. They...