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Until recently, the most refined TVs spent their lives disguised as pieces of French provincial or early American furniture. But in much the same way the console hi-fi set was split into separate components 20 years ago and turned into the stereo sound system, the TV now comes in high-tech building blocks with vastly improved capabilities. This marks the biggest change to hit TV since color sets began replacing black-and-white ones in the early '60s. Says Lenny Mattioli, a video dealer in Madison, Wis.: "It used to be that...

Author: /time Magazine | Title: Life in the Electronic Playpen | 5/28/1984 | See Source »

Consumers are putting the sets to more varied uses and demanding more from their TVs than just a reasonably clear picture of Dan Rather reading the evening news. First they began playing video games, whose fancy graphics show up best with a sharp display. Now people are showing movies on their TV with laser-disc machines and videocassette recorders, and they want picture and sound quality at home that approaches what they can get in a movie theater...

Author: /time Magazine | Title: Life in the Electronic Playpen | 5/28/1984 | See Source »

Some 90% of U.S. households already have a color TV, but many people are retiring the old set to the guest room and getting one of the new-generation machines. Last year consumers bought an estimated 14 million color TVs, and the pace of sales jumped another 26% in the first quarter of this year. Videomania is bringing a windfall to discount retailers like Lenny Mattioli, who sell equipment for as much as 25% less than department stores or specialty shops. Mattioli's American T.V. stores have increased sales from $900,000 in 1970 to an estimated $160 million...

Author: /time Magazine | Title: Life in the Electronic Playpen | 5/28/1984 | See Source »

Last week in Las Vegas the biggest American TV company, RCA, introduced its video products for 1985. RCA brought out a line of 54 color TVs, 18 of them equipped to provide stereo sound and 38 fitted with jumbo screens of 25 in. or more. Early next month at the Consumer Electronics Show in Chicago, 350 firms will display their video wares...

Author: /time Magazine | Title: Life in the Electronic Playpen | 5/28/1984 | See Source »

...owned operations, including those of such giants as PepsiCo, Citibank and Sanyo, have streamed into the area, where a decidedly unsocialist billboard exhorts, TIME IS MONEY! EFFICIENCY IS LIFE! In the midst of those developments, many peasant families own three-story houses furnished with stereo systems, refrigerators and color TVs (sometimes two per family so that parents can watch one program and children another). When Deng Xiaoping, 79, China's de facto leader, paid a visit in January, he asked one resident how much he earned. Upon hearing the reply (more than $300 a month), the leader observed, with...

Author: /time Magazine | Title: China: Capitalism in the Making | 4/30/1984 | See Source »

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