Word: tvs
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...look at where LCD-TV prices are headed, wander over to the PC side of your neighborhood electronics store and check out the flat computer monitors. You'll probably find that small LCD TVs are marked up 50% or more, compared with monitors of the same size. LCD TVs often have brighter screens and niftier designs that add to the cost of making them, but the real reason the TVs are more expensive is low volume. With fewer TV sets sold, retailers often tack on higher margins. Prices will also be brought down by competition between LCD and plasma screens...
Lower pricing is only one factor driving consumers toward flat TVs. More and more television programming is offered in high-definition, or HDTV, format, which should boost LCD TV sales. (Traditional TVs can show HDTV programming, but sometimes not as crisply as LCD TVs, which are almost all HDTV ready in larger sizes.) In the not-too-distant future, flat TVs will be hooked up to PCs, which will record movies on a hard-disc drive. And then there's the get-the-neighbors-talking factor. Ritch Wheeler, 33, a sales manager for DaimlerChrysler from Denton, Texas, recently bought...
TIME takes a look at the coolest TVs on the market...
FLAT-PANEL TVS...
...liquid-crystal display is basically a larger version of the pixel-based technology used in computer monitors. Pro Each new generation of LCDs looks sharper and costs less. Con Problems with contrast and a slow refresh rate mean that for now, it's hard to make large-screen LCD TVs...