Word: tw
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Dates: during 2000-2009
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According to Time Warner, Disney tacked $300 million onto the price that TW would have to pay to carry the channels, an increase that would have raised the cable company's costs to $1.3 billion over 10 years. Disney naturally disputes that amount...
...issues of the fight were, in the end, less important than the tactics. In December, according to Time Warner, after months of negotiation, the two companies had come to a deal regarding the fees TW would pay to carry various Disney-owned channels on its cable systems and--most notably--to convert the Disney Channel from a premium service to basic cable. Disney negotiators deny they had got that far. And certainly after Time Warner announced its merger with America Online on Jan. 10, Disney didn't feel it had a deal. What it had then was leverage. Figuring that...
...would have thought that Time Warner (parent company of Time Inc., which publishes TIME) would be on its best behavior while awaiting regulatory approval for its mammoth merger with America Online. But in its effort to win an arm-wrestling match with Disney, TW displayed the attributes of some of its prize properties: the discretion of Jenny Jones, the gentleness of Tony Soprano...
...case, Time Warner Cable chairman Joe Collins held an apparent ace. He could shut down access to Disney's ABC network on TW systems at the beginning of May, the "sweeps month," which determines ad rates for the coming broadcast season. But if Collins did play that card, Disney executives surely realized, the public relations victory would be theirs. If you begin with the premise that people don't like their cable company, it would have been hard for TW to win a hearts-and-minds-of-the-public battle with Attila...