Word: twa
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...Race of 1967 embroiled Madison Avenue for much of last summer. It began when Trans World Airlines, at a time when other airlines were launching bright new advertising campaigns, decided to throw its $18 million-a-year account up for grabs. Eight top agencies, including Foote, Cone & fielding, TWA's shop since 1956, spent months of work and more than $1,000,000 to land the business. The winner? None other than Foote, Cone, which won the day with a campaign built around TWA's current "Up, up and away" theme...
Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit...
...sooner had TWA announced its shift than Braniff announced that it was pulling out of Wells, Rich, Greene. Reportedly, Ling-Temco-Vought, the Dallas conglomerate that took Braniff under its corporate wing last January, had long been leary of the Braniff relationship with Wells, Rich, Greene, and was pressing for just such a change...
...offer. His Hughes Tool Co. cited ABC management's "inordinate opposition" as the cause for giving up. More likely, the main reason was a very personal one-reclusive Howard Hughes's reluctance to show himself in public. Back in 1963, he gave up his right to manage TWA rather than make a court appearance. Now, at ABC's request, the Federal Communications Commission scheduled hearings on the takeover and let it be known that Hughes's personal appearance was a must...
...commission also announced that it will schedule public hearings on Hughes's acquisition of ABC stock. In that case, Hughes might back out of the deal altogether. In 1963, in the course of a legal battle to regain voting rights on TWA stock that the airline's creditors had forced him to hand over to trustees, Hughes abandoned the suit rather than make a court appearance; he sold the stock for $546.5 million and ended his association with a company that had been among his most cherished assets. The best way to defeat Hughes seems...