Word: twa
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Dates: during 1960-1969
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Plagued by stodgy management, increasingly rough competition on its once lucrative routes, and customer complaints about older planes and screwy schedules, Eastern Air Lines has steadily lost money in recent years. But under President Floyd D. Hall, 48, who moved over from TWA a year ago, Eastern is showing signs of recovery. Last week it announced that it reduced its eleven-month deficit in 1964 to $6,700,000, from 1963's eleven-month loss of $16.5 million. It also got a jet-powered assist from the Civil Aeronautic Board, which approved the line's proposal to increase...
...passengers flew on the 347-mile corridor between San Francisco and Los Angeles in 1963, some quarter of a million more than on the second-place New York-Boston run, and the 1964 total will exceed 2,000,000. The route is so lucrative that four carriers-United, Western, TWA and Pacific Southwest-are cutting fares to win passengers and spending millions on promotion and new equipment...
...schedule regularity, a weekly total of 1,105 nonstop flights shuttle between Los Angeles and San Francisco. United has assigned its three newest Boeing 727 jets exclusively to the route. Pacific Southwest has ordered five 727s and Western four 720B jets to throw into the battle. Both United and TWA have lowered their one-way jet coach fares from $23.70 to only $14.50 to compete with Western's rock-bottom $11.43 flights on venerable DC-6Bs. Western promptly lodged a protest with the Civil...
Aeronautics Board, which is now considering what to do about the fare-cutting fight. United also sells ten-trip commuter tickets for $137.75, and all but TWA woo commuter business by providing quick baggage checkin, preprinted tickets sold at the gate and easy-to-remember schedules...
...compared with its major competitors but still ranks as the largest intrastate airline in the U.S. In its fleet of six Electras, P.S.A. in 1964 carried more than 1,500,000 passengers, 50.4% of all those flying the route v. Western's 27.8%, United's 18.1% and TWA's 3.7%. Under its aggressive president, ex-R.A.F. Pilot J. Floyd Andrews, 48, P.S.A. early took a firm lead on the route by pioneering low-cost commuter service, offering the most frequent flights and compiling a good record of on-time arrivals and departures...