Word: twa
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Dates: during 1960-1969
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...miles from Waldbaum's"-and beneath it advertised extra-large cantaloupes at three for 89?. A Long Island harness-racing track accompanied a picture of an astronaut stepping off the base of an LM mockup with the advice: "Hey, finish it later-Roosevelt Raceway opens tomorrow night." TWA and Pan Am eagerly accepted a spurt of new applications for the first commercial flights to the moon; one recent booking was made by California's Governor Ronald Reagan. Medals, pennants and assorted trinkets suddenly developed a moon motif-and found hordes of eager customers...
...Costley, a former TWA hostess who is a part-time religion teacher and Little League batting coach, is anything but extravagant. She asks her butcher to trim fat off meats so that she will not have to pay for it. Still, she spends $85 a week for food and other household items, or twice as much as four years ago. The Costleys not long ago added a porch, patio and basketball court to their ten-room, $46,000 house, at a cost of $4,200, or $1,200 more than they would have paid in 1967. "But I still...
...part of its "Happiness Campaign," TWA divided its employees into groups according to their job categories and the size of the cities in which they are based. The groups compete against each other to see which can best please the public. The judges are the customers; they mark ballots to cite those who give them the snappiest service. Employees in winning groups receive $100 each and a chance to draw for bigger prizes ranging up to a sports car or $2,700 in cash...
Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...
...TWA, President F. C. Wiser says: "We are happy being happy." He has little else to take comfort in. Earnings dropped 47% last year as airport delays mounted, labor costs soared and the line added more planes than it could profitably fill. For the first four months of 1969, TWA suffered a deficit of $17 million. Its executives could obviously use a Happiness Campaign themselves...