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Word: tweaking (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...heat of a campaign, Schmidt understood that outrage could cut through the news clutter like a buzz saw. It didn't matter much if the outrage was fueled by fact - better if it was fueled by emotion, which would tweak the fury of his base, leading to exciting exchanges on cable television and fresh chatter around the watercooler. Unlike health care or foreign policy, the emotional charge of outrage has a magnetic effect; voters are forced to take sides and respond, shifting the debate...

Author: /time Magazine | Title: McCain's Outraged and Outrageous Campaign | 9/15/2008 | See Source »

Like TYR, Speedo also received feedback from swimmers, including Australia's Grant Hackett, Americans Natalie Coughlin, Ryan Lochte and, of course, Mr. Phelps. These swimmers helped tweak the feel of the suit, as well as submitting themselves to full body scans and hand measurements (400 in total) to help create a digital framework for the design...

Author: /time Magazine | Title: High-Tech Swimsuits: Winning Medals Too | 8/13/2008 | See Source »

...this but wasn't satisfied either. "I would look for ways to introduce more fruits, whole grains and veggies into these diets," she says. That's not a suggestion adults always follow, never mind kids, but Nestle says parents should take the lead for all teens. She suggests they tweak their kids' diets by encouraging them to add fruit to their cereal, carrot sticks to their snacks and lettuce and tomatoes to their sandwiches...

Author: /time Magazine | Title: Kids: Watching What They Eat | 6/12/2008 | See Source »

...reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...hardest one was definitely the ice. The reason wasn't just that the ice was continually dripping onto my head and shoulders for the entire three days and three nights. I didn't get any sleep, and the sleep deprivation starts to tweak your brain. So I went into an altered mental state and then went into hallucinations, and it really became very, very difficult. That was one I know I could never do again. Towards the middle of it, I knew it was going to be unbearable. [In comparison] the coffin was like a vacation. That...

Author: /time Magazine | Title: Q&A: TIME Talks to David Blaine | 5/1/2008 | See Source »

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