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...like Calvin Klein, Guess, Esprit and Mustang, and the rest for Mavi. State-of-the-art production facilities at Cerkezkoy gave Mavi the edge they needed. Unlike other global brands which outsource to many different manufacturers, controlling its own flexible, high-tech production plant means Mavi can afford to tweak each pair of jeans to accommodate different tastes in different countries. Turks are shorter than North Americans, Canadians prefer slimmer cuts, and Germans are fastidiously fashion-conscious. "We don't try to push the same product to different markets," says Ersin Akarlilar, Sait's U.S.-educated son who runs American...

Author: /time Magazine | Title: Making the Perfect Fit | 2/23/2003 | See Source »

...place for more than 25 years. Today, each car entering the city center passes by a sensor that reads a "smart card" installed in the dashboard. The charge, which varies from €0.50 to €3 depending on the time of day, is automatically deducted. Every three months, officials tweak the rates to adapt to changing traffic patterns. Driving into Singapore, the success of the system is obvious. Average rush-hour speeds are between 20 and 30 km/h. It is rare to be caught in a traffic jam caused by anything other than an accident. And still, some Singapore drivers...

Author: /time Magazine | Title: The Cars That ate London, Paris, Brussels, Amsterdam, Rome, Madrid, Vienna, Athens .. | 2/16/2003 | See Source »

Writers like Quinn are reinventing the romance novel for the postfeminist generation. Although she hasn't discarded the conventions of romance, Quinn is more than willing to tweak them. In Romancing Mister Bridgerton, her 11th novel, which spent a month on the New York Times paperback best-seller list last summer, the heroine is a plump wallflower. Her hero actually complains, with a sigh, that he isn't "dark and brooding." He is not a sexual predator either. "I can't think of anything in my books that any feminist would find objectionable," Quinn says. "And I consider myself...

Author: /time Magazine | Title: Rewriting the Romance | 2/3/2003 | See Source »

TIME: Critics complain that leaders in many industries would rather tweak old technologies than seriously invest in new ones. Do you agree...

Author: /time Magazine | Title: Gang Green | 1/13/2003 | See Source »

...They tweak the bios, maybe spruce them up a bit and make them sound better than they are,” England said...

Author: By Ben A. Black, CONTRIBUTING WRITER | Title: Four Students Win Rhodes | 12/9/2002 | See Source »

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