Word: tweaks
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...office are in place to prevent incumbents like Bloomberg from abusing their position to establish themselves as effective monarchs. Term limits were designed precisely to prevent situations like these, in which a mayor amasses enough political capital to change election law to his benefit. Allowing Bloomberg to tweak the rules in this instance would set a dangerous precedent for future public officials, who might take advantage of crises to extend their own reigns indefinitely. Overturning the term limit law in New York City has implications that reach beyond the five boroughs. These restraints are not only important for Bloomberg?...
...heat of a campaign, Schmidt understood that outrage could cut through the news clutter like a buzz saw. It didn't matter much if the outrage was fueled by fact - better if it was fueled by emotion, which would tweak the fury of his base, leading to exciting exchanges on cable television and fresh chatter around the watercooler. Unlike health care or foreign policy, the emotional charge of outrage has a magnetic effect; voters are forced to take sides and respond, shifting the debate...
Like TYR, Speedo also received feedback from swimmers, including Australia's Grant Hackett, Americans Natalie Coughlin, Ryan Lochte and, of course, Mr. Phelps. These swimmers helped tweak the feel of the suit, as well as submitting themselves to full body scans and hand measurements (400 in total) to help create a digital framework for the design...
...this but wasn't satisfied either. "I would look for ways to introduce more fruits, whole grains and veggies into these diets," she says. That's not a suggestion adults always follow, never mind kids, but Nestle says parents should take the lead for all teens. She suggests they tweak their kids' diets by encouraging them to add fruit to their cereal, carrot sticks to their snacks and lettuce and tomatoes to their sandwiches...
...reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits...