Word: tween
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Nestle does an especially good job of marketing to kids, particularly those from 8 to 12--the so-called tween group. Tweens enjoy such venerable tongue busters as SweeTarts and Laffy Taffy as well as such newer offerings as the Wonka candy line or the souped-up SweeTarts Shockers. The Shockers are ultrasour SweeTarts in a chewy fruit base that may be unpalatable to parents but are catnip to their kids. Young consumers also like it if candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value...
...tease for the opposite sex. This may not be so, according to developmental psychologist Deborah Tolman, author of Dilemmas of Desire: Teenage Girls Talk About Sexuality (Harvard University Press; 2002). "Kids are engaged with their sexuality at younger ages, but they're not necessarily sexually active," she says. The tween thong is, in a sense, the perfect symbol for the schizoid way that girls' sexual role has evolved. On the one hand, Tolman observes, girls are expected, as always, to be the "gatekeepers" to sex. (God forbid that boys should be held responsible.) And, yet, she says, nowadays even young...
...with kids calling the shots. Or at least co-directing them. Younger parents, especially, are letting their kids control the decorating. "Gen X parents are more collaborative, less me-centered than the boomers. They engage their children in discussions about purchases," says Tim Coffey, co-author of The Great Tween Buying Machine...
...Tween Eye Move over, Martha! Kid decorators are taking control, turning youth decor into a $17 billion-a-year market...
...memorable that their presence becomes ultimately more welcome than Black’s. Quite often—and especially during the film’s climax—the movie is content showcasing Black’s irreverent behavior when it should have been spotlighting the more appealing tween performances...