Word: tween
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...early fall include hip-hop-influenced tracksuits and girls' teeny-tiny Soffe brand shorts, which have sporting words like CHEER, SOCCER and SOFTBALL printed across the rear. "They're always worn with the waistband turned down," explains Jennifer Bruder, owner of New York City's Berkley Girl, a tween and teen boutique. In fact, girls often roll them down twice, testing school dress-code limits on short shorts. The must-have shoe to wear with the shorts: equally sporty old-school-styled kicks, especially the groovy retro-looking Puma Mostros New Mesh sneakers...
...studios, finally acknowledging the power of the tween audience, are packaging 10- to 15-year-olds for their own TV shows, then rewrapping them for the big screen. Muniz, even as he girds for his fifth season as Malcolm, is so much a fixture in theatrical films that a Cody Banks sequel is already in the works. Bynes and Duff, the twin Tweens' Queens of kid TV, aim to become Hollywood movie princesses...
...more important, their fans--can meet in the movie theaters. "Those are people who are likely to leave their house and go and buy tickets," says Stan Rogow, who produced the Lizzie McGuire show and movie. "And they can't travel alone, so they bring a parent. The tween audience has developed from barely a concept three years ago to a group that delivers in ratings and box office." Muniz's Big Fat Liar last year grossed nearly $50 million (on a $15 million budget), and Cody Banks pulled in a robust $36 million in its first three weeks...
Pity the 'tween-agers. Abandoned by the mainstream comicbook industry, American boys under 12 and every kind of girl have been left with just Archie and Disney. They must lie awake at night thinking about that far away paradise where children get their own targeted comicbooks. Luckily a pair of smart, fun books from this land, called Japan, have been brought over here. "Marmalade Boy" (Tokyopop; 200pp; $9.99) swoops down and entertains all those sad little 'tween girls while "Astro Boy" (Dark Horse Comics; 224pp; $9.95) has arrived to delight the boys...
...villain, vindicates visionary dead male ancestor. (Can't an action hero ever have a mother fixation?) Atlantis adroitly mixes 2-D and 3-D animation but is short on emotional heft and depth. It would be Disney's rotten luck this summer if its big-budget cartoon loses the tween market to an inferior live-action film with a boy-pleasing secret ingredient. Tomb Raider is Atlantis...