Word: tween
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...Emma Roberts Age: 16 Spiritual Mother: Julia Roberts Screen Cred: The niece of Julia and daughter of Eric is the star of Nickelodeon's tween comedy hit, Unfabulous; her first gig was a bit darker, as coke dealer Johnny Depp's daughter in Blow. New project: Young Roberts is more Burberry than bare midriff as the smart would-be Sherlock in the Nancy Drew movie opening Friday, June 15. Good girl factoid: This summer, Roberts promoted reading with Laura Bush at an all-girls' middle school...
...Over lunch in the VA hospital's spinal cord injury unit, the director explains that the toughest part to cast in Halloween was the teenage babysitter. You'd think there would be hordes of girls lining up to make the career transition from tween starlet to the role that brought Jamie Lee Curtis fame in the original. And indeed there were. "We kept getting sent these typical Hollywood hottie girls who grate on your nerves, with perfectly plucked eyebrows," says Zombie. Ultimately, he went with a normal-looking teenager named Scout Taylor-Compton, 18, who has solid indie creds, including...
...point of view, was dismissed by most critics when it opened in the fall of 2003. But 3 1/2 years later, Wicked is regularly the highest-grossing show on Broadway, with three more companies setting box-office records around the country. And the show's most avid fans are tween girls, who have connected with its themes of friendship, prejudice and self-realization--identifying with Elphaba, the "wicked" witch who's actually just misunderstood...
...with the eggheads. Perky, pretty in pink and packaged with the requisite mix of campy condescension and you-go-girl inspiration, the show looks poised to become Broadway's next hit. If so, it will largely be thanks to the theater's hot audience of the moment: tween and teen girls...
...While the major carriers raked in $100 billion last year, wireless services aimed at tweens is minuscule. But precisely because most adults now have cell phones, as well as some 90% of teens, persuading the remaining Luddites to retire their rotary dials and go wireless is hardly a growth proposition. The tween market - roughly kids ages 8 to 12 - has a wireless market penetration of only about 25%, and most of that clustered at the upper end of the range...