Word: tweening
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Dates: during 2000-2009
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Executives at Disney must know that its streak of luck with fresh faces can't last. For a start, there are not many genuine teen stars out there. Second, even tween girls - Disney Channel's main consumers - can generate ardor for only so many other humans. The company has recently made moves to find story lines and characters elsewhere, paying $4 billion to buy Marvel Entertainment merely to get access to some of its lesser superheroes. (The big ones, like Spider-Man, are already spoken for.) Comic-book characters can't give concerts or go to a meet-and-greet...
...Nightlight” is the Lampoon’s spin on the awkward-girl-meets-dreamy-vampire series created by Stephanie Meyer that has taken the tween, teen, and even some of the adult market by storm...
...look inside men's and women's heads to investigate whether those stereotypical gender differences have roots in the brain. No concrete results have emerged from these studies yet, but now a new functional magnetic resonance imaging (fMRI) study of children offers at least one explanation for some common tween social behaviors: girls are hardwired to care about one-on-one relationships with their BFFs (best friends forever), while the brains of boys are more attuned to group dynamics and competition with other boys. (See the top 10 medical breakthroughs...
...study, conducted by researchers at the National Institute of Mental Health (NIMH) and Georgia State University, begins with a premise that every parent of a tween knows: as kids emerge into puberty, their focus changes dramatically. They care less about their families and more about their peers...
...three debut films offered a wide choice of leading men - winsome Zac, action-toughie Jason and Oscar-man Russell - who appeal to three different movie constituencies: tween girls, slightly older males and adults only. The box-office results tell us a bit about who can be counted on to go to the movies to see their favorites...