Word: tweens
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...There are serious ramifications to all this marketing, the Moores say. The tidal wave of pink toys and clothes suggests there's only one way to be a girl - pretty, princessy and fashion-minded. And this segues disturbingly quickly into often sexualized images of tween girls a few years older, says Lyn Mikel Brown, an education professor at Colby College in Maine and co-author of the book Packaging Girlhood. The not-so-subtle pressures of this marketing can damage self-esteem and feed worries about body image and appearance later in life, the sisters say. They also link...
...fourth solid showing for 20th Century Fox's moppet movies. With Wimpy following Alvin and the Chipmunks: The Squeakquel, Tooth Fairy and Percy Jackson & the Olympians: The Lightning Thief, Fox has cemented its rep as the tween baby-sitter studio. Paramount's 20-something version of the wimp-hero theme, She's Out of My League, held well with a modest 38.5% drop from last weekend to finish fifth. Together, Wimpy and She's Out of My League could forge a new in-person social network: the nerd date movie...
First there were the AOL chat rooms, the pioneer of forums for online creepers and the occasional renegade tween to unite nationwide. Then MySpace came along and ratcheted it up a notch, giving a face to the cyber freak in the form of the emo bathroom mirror photoshoot. And even for the high-brow college crowd, Facebook arrived to provide the perfect venue for creeping clandestinely—without compromising class. But no site has exploded onto the social networking scene quite as absurdly and gloriously as Chatroulette...
Executives at Disney must know that its streak of luck with fresh faces can't last. For a start, there are not many genuine teen stars out there. Second, even tween girls - Disney Channel's main consumers - can generate ardor for only so many other humans. The company has recently made moves to find story lines and characters elsewhere, paying $4 billion to buy Marvel Entertainment merely to get access to some of its lesser superheroes. (The big ones, like Spider-Man, are already spoken for.) Comic-book characters can't give concerts or go to a meet-and-greet...
...Nightlight” is the Lampoon’s spin on the awkward-girl-meets-dreamy-vampire series created by Stephanie Meyer that has taken the tween, teen, and even some of the adult market by storm...