Word: tweens
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Dates: during 2000-2009
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Whereas I had to glean wisdom from only Teen, Seventeen and YM magazines in an effort to haphazardly shape my adolescent identity, tweens can now read Teen People, Teen Vogue, Cosmo Girl and Elle Girl—publications which together form a more comprehensive account of the lives of those with birth years between 1988 and 1990. Whereas those of us who are now college-aged might have helped form a cult-like following of Claire Danes’ angst-ridden character in My So-Called Life, today’s tweens have icons who are universally recognized as celebrities...
Today’s superstar tweens have mastered the fine art of celebrity by marketing themselves not simply as sitcom princesses or bubblegum pop singers, but instead as the complete package of movie star, television personality, pop singer, dancer, cover girl, spokesperson and—in some cases—charity advocate in one. They’ve learned from Britney and Christina to remain at least somewhat wholesome (or keep up the image of wholesomeness) for as long as possible, especially during the fragile transition from tween to teen category, a time where hormones rage and innocent kids...
...tease for the opposite sex. This may not be so, according to developmental psychologist Deborah Tolman, author of Dilemmas of Desire: Teenage Girls Talk About Sexuality (Harvard University Press; 2002). "Kids are engaged with their sexuality at younger ages, but they're not necessarily sexually active," she says. The tween thong is, in a sense, the perfect symbol for the schizoid way that girls' sexual role has evolved. On the one hand, Tolman observes, girls are expected, as always, to be the "gatekeepers" to sex. (God forbid that boys should be held responsible.) And, yet, she says, nowadays even young...
...with kids calling the shots. Or at least co-directing them. Younger parents, especially, are letting their kids control the decorating. "Gen X parents are more collaborative, less me-centered than the boomers. They engage their children in discussions about purchases," says Tim Coffey, co-author of The Great Tween Buying Machine...
...Tween Eye Move over, Martha! Kid decorators are taking control, turning youth decor into a $17 billion-a-year market...