Word: tweens
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Dates: during 2000-2009
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Nestle does an especially good job of marketing to kids, particularly those from 8 to 12--the so-called tween group. Tweens enjoy such venerable tongue busters as SweeTarts and Laffy Taffy as well as such newer offerings as the Wonka candy line or the souped-up SweeTarts Shockers. The Shockers are ultrasour SweeTarts in a chewy fruit base that may be unpalatable to parents but are catnip to their kids. Young consumers also like it if candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value...
...memorable that their presence becomes ultimately more welcome than Black’s. Quite often—and especially during the film’s climax—the movie is content showcasing Black’s irreverent behavior when it should have been spotlighting the more appealing tween performances...
...early fall include hip-hop-influenced tracksuits and girls' teeny-tiny Soffe brand shorts, which have sporting words like CHEER, SOCCER and SOFTBALL printed across the rear. "They're always worn with the waistband turned down," explains Jennifer Bruder, owner of New York City's Berkley Girl, a tween and teen boutique. In fact, girls often roll them down twice, testing school dress-code limits on short shorts. The must-have shoe to wear with the shorts: equally sporty old-school-styled kicks, especially the groovy retro-looking Puma Mostros New Mesh sneakers...
...studios, finally acknowledging the power of the tween audience, are packaging 10- to 15-year-olds for their own TV shows, then rewrapping them for the big screen. Muniz, even as he girds for his fifth season as Malcolm, is so much a fixture in theatrical films that a Cody Banks sequel is already in the works. Bynes and Duff, the twin Tweens' Queens of kid TV, aim to become Hollywood movie princesses...
...more important, their fans--can meet in the movie theaters. "Those are people who are likely to leave their house and go and buy tickets," says Stan Rogow, who produced the Lizzie McGuire show and movie. "And they can't travel alone, so they bring a parent. The tween audience has developed from barely a concept three years ago to a group that delivers in ratings and box office." Muniz's Big Fat Liar last year grossed nearly $50 million (on a $15 million budget), and Cody Banks pulled in a robust $36 million in its first three weeks...