Word: tweens
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Dates: during 2000-2009
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Pity the 'tween-agers. Abandoned by the mainstream comicbook industry, American boys under 12 and every kind of girl have been left with just Archie and Disney. They must lie awake at night thinking about that far away paradise where children get their own targeted comicbooks. Luckily a pair of smart, fun books from this land, called Japan, have been brought over here. "Marmalade Boy" (Tokyopop; 200pp; $9.99) swoops down and entertains all those sad little 'tween girls while "Astro Boy" (Dark Horse Comics; 224pp; $9.95) has arrived to delight the boys...
...villain, vindicates visionary dead male ancestor. (Can't an action hero ever have a mother fixation?) Atlantis adroitly mixes 2-D and 3-D animation but is short on emotional heft and depth. It would be Disney's rotten luck this summer if its big-budget cartoon loses the tween market to an inferior live-action film with a boy-pleasing secret ingredient. Tomb Raider is Atlantis...
...probably tell, Shrek isn't your father's or even your older brother's animated movie. This is the hip, 21st century, tween-friendly McMovie, full of biting sarcasm and winking pop culture references (in the first half hour alone, the film sends up pro-wrestling and The Matrix). While watching Shrek, you can almost hear the Dreamworks writers wheeze with pain, as they try to hack-up yet another demographic-friendly allusion that is both witty and self-aware. Sure, the movie lacks class and charm-but today's kids don't want class and charm. They want attitude...
...TWEEN DISCIPLINE An Iowa State University study shows that children with stricter parents are more likely to stay out of trouble later in life. Trying to determine why some kids run into trouble as teens while others reach adulthood unscathed, researchers found that the quality of parenting during middle school years was key. Parents who set curfews and actively disciplined kids at this age had the most success; cracking down during high school is less effective because teens are more autonomous...
...cable channel becomes successful enough, it ceases to be about what it is about. You knew MTV was big, for instance, when you were able to turn it on at just about any hour of the day and watch a music video. For some of us beyond the tween demographic, who lost our symbiotic connection with the music scene around the time Kurt Cobain lost his life, the Food Network in the mid-'90s became our MTV. And its equivalent of the single was the recipe. Some of us cooked, some didn't--it didn't really matter. Seeing...