Word: tweens
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Dates: during 2000-2009
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...tucked into this seemingly clear-cut success story is a harrowing prophecy for publishing. After the Twilight series became popular, an early draft of the next book was illegally posted online and downloaded rampantly. Meyer stopped writing the book in protest, much to the horror of her tween fans...
...fart jokes and self-parodying humor, Shrek was hipper and funnier than the more earnest and straightforward Disney fairy tales, as well as one of the few that appealed primarily to boys, an underserved audience on Broadway, where shows like Wicked and Legally Blonde have become love objects for tween girls. (See TIME's Top 10 Plays and Musicals...
...Maybe not; the Potter films are superproductions costing in the hundred millions, while the much more intimate Twilight, directed by Catherine Hardwicke from Melissa Rosenberg's script, has a low-medium budget (less than $40 million) and an artless indie vibe. But just as J.K. Rowling cannily fed tween readers' innocent lust for adventure, so Meyer smites their slightly older sisters with the adventure of innocent lust. And when the teen witches and wizards of Harry Potter and the Half-Blood Prince, the sixth film in the series, vacated the prime slot of the weekend before Thanksgiving for a July...
...promptly leaped to the top of the U.S. box office, to the tune of a $42 million weekend take, and was No. 1 in each of the 19 international markets in which it opened.) But it's a rare human who hasn't at least heard of the Disney tween hit, given the passion of its fans and the zeal of Disney's promotion. What began two years ago as a made-for-cable kids' movie about American teens playing basketball and putting on a show has mushroomed into a global phenomenon, with followers from Caracas to Cambodia...
...parents shut down Disneyland for me, so I'm good for a while.' MILEY CYRUS, tween idol, on what she'd like for her sweet 16 after her parents threw her a birthday party at the famous theme park...