Word: tweens
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Dates: during 2000-2009
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...Over lunch in the VA hospital's spinal cord injury unit, the director explains that the toughest part to cast in Halloween was the teenage babysitter. You'd think there would be hordes of girls lining up to make the career transition from tween starlet to the role that brought Jamie Lee Curtis fame in the original. And indeed there were. "We kept getting sent these typical Hollywood hottie girls who grate on your nerves, with perfectly plucked eyebrows," says Zombie. Ultimately, he went with a normal-looking teenager named Scout Taylor-Compton, 18, who has solid indie creds, including...
...While the major carriers raked in $100 billion last year, wireless services aimed at tweens is minuscule. But precisely because most adults now have cell phones, as well as some 90% of teens, persuading the remaining Luddites to retire their rotary dials and go wireless is hardly a growth proposition. The tween market - roughly kids ages 8 to 12 - has a wireless market penetration of only about 25%, and most of that clustered at the upper end of the range...
...Disney is counting on. Having just celebrated her 14th birthday, Cyrus is at the center of a synergistic whirlwind of guest appearances, concert dates and recording sessions aimed at hyping Hannah Montana. She's performing in several cities as opening act for The Cheetah Girls - a made-by-Disney tween-targeted girl group - on their 40-city tour. She rode a celebrity float in the Macy's Thanksgiving Day parade before returning to Los Angeles to start production on the series' second season...
...question that music would be a big part of the series. Around 2001, when the Disney Channel started to catch on with its kid-driven family friendly shows like Lizzie McGuire and Kim Possible, executives realized that music was an important part of the formula for serving a tween audience. By sponsoring concerts and turning series leads into pop stars, they could launch music acts and beef up the show's brand. Walt Disney Records' 2003 release of Hillary Duff's album and soundtrack proved them right, followed by The Cheetah Girls, a music-based TV movie about four friends...
...biopic about her aunt, a '30s Roller Derby star. The movie gets sold--not by Jackie but by a man she briefly dates who steals the idea. She ends up hired as his writing assistant, while--adding insult to insult--the studio decides to convert her idea into a tween movie set in the present. "No offense," an exec tells her, "but nobody goes to the movies to see chicks...