Word: tweens
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...look inside men's and women's heads to investigate whether those stereotypical gender differences have roots in the brain. No concrete results have emerged from these studies yet, but now a new functional magnetic resonance imaging (fMRI) study of children offers at least one explanation for some common tween social behaviors: girls are hardwired to care about one-on-one relationships with their BFFs (best friends forever), while the brains of boys are more attuned to group dynamics and competition with other boys. (See the top 10 medical breakthroughs...
...study, conducted by researchers at the National Institute of Mental Health (NIMH) and Georgia State University, begins with a premise that every parent of a tween knows: as kids emerge into puberty, their focus changes dramatically. They care less about their families and more about their peers...
...Last week's top banana, Hannah Montana: The Movie, dropped 60%, to $12.7 million, giving the Disney Channel's tween-dream factory a still-healthy one-four punch for the weekend. Two of the year's solid hits, Fast & Furious and Monsters vs Aliens, took the third and fifth slots. Between them, they have now racked up about $300 million at the domestic wickets, and another $200 million or so abroad...
...three debut films offered a wide choice of leading men - winsome Zac, action-toughie Jason and Oscar-man Russell - who appeal to three different movie constituencies: tween girls, slightly older males and adults only. The box-office results tell us a bit about who can be counted on to go to the movies to see their favorites...
Overprotective parents outraged at cynical tween DORA merchandising ploy...