Word: tweens
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Just as important, WPS plans to market the league beyond the ponytail posse, its core fan base of tween and pre-tween girls. "The WUSA was more aspirational for young girls," says Antonucci, a former Yahoo! executive and Stanford soccer player who has worked on the league's relaunch for more than four years. "What we're doing is socially important, but it has to be broader than that." In Boston, for example, the players have headed out to city bars to play pool with twenty-somethings and connect with young adult fans. On Sunday the Chicago Red Stars will...
...Coming in to Jonas Brothers: The 3D Concert Experience, I knew nothing about the guitar-popsters except that they wear promise rings and the middle one is cute. But I didn't begrudge what tween America feels for the group, because I do know this: Kids need to love things. And when they find something, they love it to pieces. The world is so fresh, their attention so intense, that any object they fix on - a toy, a TV show, the Harry Potter books, a new friend - becomes an object of the deepest, most transporting obsession, the purest form...
...maybe she and Bruce aren't giving him the stable home every clever Jack Russell terrier deserves. If the Scudders knew about him, they'd likely puree him for dinner. It almost seems as though we're about to head into some tough ethical territory, a sort of tween version of the 2008 critics' darling Wendy and Lucy, which featured Michelle Williams wrestling with the bleak prospect that her beloved dog might have a better life with someone else. Then Friday leads his young owners into an abandoned hotel, vacant but for two adorable stray dogs, and suggests, with...
...tucked into this seemingly clear-cut success story is a harrowing prophecy for publishing. After the Twilight series became popular, an early draft of the next book was illegally posted online and downloaded rampantly. Meyer stopped writing the book in protest, much to the horror of her tween fans...
...fart jokes and self-parodying humor, Shrek was hipper and funnier than the more earnest and straightforward Disney fairy tales, as well as one of the few that appealed primarily to boys, an underserved audience on Broadway, where shows like Wicked and Legally Blonde have become love objects for tween girls. (See TIME's Top 10 Plays and Musicals...