Word: tweens
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...Disney is counting on. Having just celebrated her 14th birthday, Cyrus is at the center of a synergistic whirlwind of guest appearances, concert dates and recording sessions aimed at hyping Hannah Montana. She's performing in several cities as opening act for The Cheetah Girls - a made-by-Disney tween-targeted girl group - on their 40-city tour. She rode a celebrity float in the Macy's Thanksgiving Day parade before returning to Los Angeles to start production on the series' second season...
...question that music would be a big part of the series. Around 2001, when the Disney Channel started to catch on with its kid-driven family friendly shows like Lizzie McGuire and Kim Possible, executives realized that music was an important part of the formula for serving a tween audience. By sponsoring concerts and turning series leads into pop stars, they could launch music acts and beef up the show's brand. Walt Disney Records' 2003 release of Hillary Duff's album and soundtrack proved them right, followed by The Cheetah Girls, a music-based TV movie about four friends...
...biopic about her aunt, a '30s Roller Derby star. The movie gets sold--not by Jackie but by a man she briefly dates who steals the idea. She ends up hired as his writing assistant, while--adding insult to insult--the studio decides to convert her idea into a tween movie set in the present. "No offense," an exec tells her, "but nobody goes to the movies to see chicks...
...likes - the vampire musical - concoct a story (based on Anne Rice's novels) that spans a couple of hundred years and loses us at about year 65, and induce Elton John to write a score that (except for one lively rock number in the second act, in which a tween-age vampire cries for ?More?) sounds instinguishable from Broadway's usual power-pop Muzak? Lestat is a predictable bore, sometimes a laughable one. Only redeeming feature: it prompts some retrospective kind thoughts for two previous vampire musicals - Jim Steinman's Dance of the Vampires and Frank Wildhorn's Dracula, both...
Amazing Allysen from Playmates is a smart doll for the tween set. She's programmed to learn a child's preferences--favorite colors and hobbies, best school chums--and work them into conversation. Armed with a vocabulary of more than 100 words, Allysen speaks in the recorded voice of a real girl. Her ability to process voice commands--a technology that hasn't always worked so well in the past--is supported by sophisticated software, her creators say. The animatronics controlling her face are finely tuned to produce subtle facial expressions that are perfectly suited...