Word: tweens
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...write about tweening. What is it? Tweening is the marketing of sexually revealing clothing to kids, along with teen music, makeup to girls, more violent toys to younger boys and so forth. A tween is what years ago used to be called a preteen. Some marketers have even stretched the concept of tween down to 6-year-olds...
...just teen and pre-tween girls taking up the sport. Women approaching middle age are the latest converts--like Barb Odanaka, 41, author of the biographical kids' book Skateboard Mom and a founder of the International Society of Skateboarding Moms. At her skate camps in San Diego, Segovia says, she sees women 14 to 40 perfect their techniques with a program of yoga, skateboarding lessons and surfing. "Mothers come with their daughters now. It's about women of all ages reaching their dreams...
AILING. MARY-KATE OLSEN, 18, former child star who, with her fraternal twin sister Ashley, helms a billion-dollar entertainment and fashion empire; from an eating disorder. The once healthy 5-ft. 2-in. tween queen has recently become startlingly frail, and was admitted to an undisclosed treatment facility...
There we go, thinking that New York Minute needs a critique and not a consumer guide. So let's just say it will satisfy its core and ancillary audiences: the tween girls who don't want the Olsens to grow up and the lonely middle-aged men who can't wait. --By Richard Corliss
They may have worn Fendi and Versace to their sophomore prom, but in the tween and teen fashion lines they sell through about 2,900 Wal-Mart stores nationwide (and 5,300 stores globally), the hard-driving Olsen twins take it down a couple of notches. "It's not a high-end thing," explains Robert Thorne, CEO of Dualstar Entertainment Group, parent company of all Mary-Kate and Ashley items. "We want to be available to everyone, not just the beautiful people...