Word: tweets
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...June 4, Steven Johnson sent a tweet to his more than 500,000 followers on Twitter, informing them that he had written this week's cover story about how Twitter is changing the way society communicates. That tweet is also this week's cover image. I know this is all a bit meta and like trying to capture digital lightning in a jar, but we thought it was a way of illustrating how new platforms and social networks are changing the way we communicate and live...
...Tweet Deal. Marriott's gotten into the whole social network thing. Follow @MarriottIntl on Twitter, or check the hotel's website, to get the Deal of the Day every weekday at 7 a.m. EST through June 12. Deals can include discounts on room rates, free nights or free breakfasts at the hotel chain's Caribbean, Hawaii and California resorts. A sample from last week: two nights of a six-night stay free at Frenchman's Reef & Morning Star Marriott Beach Resort on St. Thomas. You get 24 hours to jump on that day's deal...
...turned into a big support network," he says. While he was looking for a job, Ward wasn't able to sleep more than a few hours a night. The first thing he'd do when he got up at 4 or 5 in the morning was send out a tweet. (See the best social-networking applications...
...customer's eyeballs, whether on a billboard, a Web page or a NASCAR hood. But impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement in brainstorming for new products...
...searching; its 11,000 third-party applications; all those creative new uses of Twitter - some of them banal, some of them spam and some of them sublime. Think about the community invention of the @ reply. It took a service that was essentially a series of isolated microbroadcasts, each individual tweet an island, and turned Twitter into a truly conversational medium. All of these adoptions create new kinds of value in the wider economy, and none of them actually originated at Twitter HQ. You don't need patents or Ph.D.s to build on this kind of platform...