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...minimum two-year deal with a 15% fee increase the second year. Budget-minded advertisers willing to settle for less than No. 1 one can hire Vitas Gerulaitis for a modest $30,000 annualy, Skier Jean-Claude Killy for $25,000, Golfer Ben Crenshaw for $20,000 or twelfth-ranked tennis player Peter Fleming for $15,000. But Borg is the one they want...

Author: /time Magazine | Title: Sport: A Word from the Sponsors | 6/30/1980 | See Source »

...across the U.S.S.R. Soviet children go to school six days each week, typically from 8:30 a.m. to 1:30 p.m. The required curriculum generally runs through tenth grade and covers about the same amount of schooling that U.S. students get attending five days a week from kindergarten through twelfth grade. City schools are better than rural schools, but most Soviet students study the same standard curriculum. Usually there is only one current textbook authorized for each major subject, though the 15 republics of the Soviet Union are allowed to have special courses in the history and geography of their...

Author: /time Magazine | Title: Education: Why Ivan and Tanya Can Read | 6/23/1980 | See Source »

...other hand, one simply cannot deny that the Harvard swimmers had far greater potential for proving themselves than they showed. In fact, a scenario might have unfolded in which the aquamen finished in a strong twelfth place. Very few lifetime best performances were displayed by the Crimson squad in a meet that is known for such occurrences...

Author: By John S. Bruce, | Title: Crimson Whips Princeton, Finishes in 16th Place | 3/31/1980 | See Source »

Around the horseshoe-shaped table in the board room on the twelfth floor of the Ford Motor Co. headquarters in Dearborn, Mich., last week, 18 normally staid directors gave out three loud hurrahs. The first was for Henry Ford II, who retired after nearly 35 years as the company's boss and was succeeded as chairman by Philip Caldwell, 60. The second was for Donald Petersen, 53, who replaced Caldwell as president. The third was for the automaker's acquittal that same day in Winamac, Ind., on unprecedented criminal charges of reckless homicide in the deaths of three...

Author: /time Magazine | Title: Nation: Three Cheers in Dearborn | 3/24/1980 | See Source »

Even though Ford did not formally step down until last week, he had begun turning over his responsibilities to Caldwell last summer. In October, Ford relinquished his title of chief executive officer to his successor and moved his belongings out of his twelfth-floor suite. In effect, Caldwell for five months has run the giant automaker (1979 revenues: $43.5 billion). Ford, however, remains the head of the board of directors' powerful finance committee, and an old colleague has cautioned: "Don't count him out." Still, for the first time since 1906, a non-Ford is in the driver...

Author: /time Magazine | Title: Nation: Three Cheers in Dearborn | 3/24/1980 | See Source »

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