Word: twilight
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...needn't read Twilight, Stephenie Meyer's best seller, to know where its secret pulses reside. Just see the movie version and listen to the reactions of the girls in the theater (TIME surveys the fangirls behind the Twilight phenomenon). There's an audible shiver as they first spy the teen vampire Edward Cullen (Robert Pattinson), his impossibly gorgeous face caked in a mime's pallor, sitting in biology class next to young Bella Swan (Kristen Stewart). When he holds an apple in his hands to present to her - the novel's cover image - the girls emit an awestruck sigh...
...Kids have already made this love saga a multimedia sensation, with 17 million copies of the Twilight tetralogy in print and with the CD of the movie sound track at No. 1 on Billboard's chart. Could this be a Harry Potter-like pancultural behemoth? (See the 100 best novels of all time...
...just young women clearing their calendars this weekend, either. Half of the respondents to another Fandango survey of Twilight ticket buyers are over 25, including many Twilight moms. About a quarter of respondents are mothers and daughters planning to see the movie together...
...Twilight seems sure to mint a new femme franchise. But to become Hollywood's holy grail - a movie that studios consider a "four-quadrant" hit, appealing to young and old, male and female - it will need to reel in some Y chromosomes. Iron Man, for instance, won over mostly male comic-book fans first but rode their approval to an opening-weekend audience that was more evenly split by gender...
...Hardwicke says she was told by the studio not to worry about appealing to guys - with a production budget of only $37 million, Twilight will be profitable with or without them. But men who are dragged by their ears to see this movie may be surprised; besides the romance, there's a trio of bad vamps who wreak havoc, and a fast-moving game of vampire baseball. "The teenage girls are the early adapters, but that doesn't mean the train will stop," says Hardwicke. "Besides, young guys are smart enough to go where there...