Word: twins
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Dates: during 1970-1979
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Last week, like Parsifal finally reaching the shrine of the Holy Grail, an English rock quartet known as The Who made it to Manhattan's Metropolitan Opera and sold out the house twice in one day. The fateful occasion, twin performances of their so-called rock opera Tommy, was the first time any kind of pop music had ever been heard at the Met. The historic program had been arranged by Rock Promoters Nathan Weiss and Bill Graham, who made the deal with Met General Manager Rudolf Bing. "Perhaps," said Bing, "some of these young people will come back...
...epicenter of last week's earthquake was located in the Pacific 42 miles west of Chimbote. But most deaths were caused by a huayco that emanated from the northern peak of the twin-pronged Huascaran in a spur of the Andes called the Cordillera Blanca, the highest mountain range in the Western Hemisphere. Apparently, a huge chunk of the mountain fell into chill Lake Yangwnuco and sent an immense slide thundering toward Yungay...
...task was formidable. Hidden in the chromosomes, genes are basically sections of an extremely complex molecule called deoxyribonucleic acid (DNA). Twisted together like a spiral staircase, or double helix, the twin strands of the DNA molecule are linked by "steps" composed of pairs of mutually attracting chemicals, or bases, called nucleotides. DNA contains only four different kinds of nucleotides, but they can be arranged in an endless variety of complex sequences. Each complete sequence-some including thousands of steps on the molecular staircase-is a single gene containing a coded message of heredity. With that message, the gene can order...
...lawnfighter, a grass cutter promoted as a convenience item, now include in their ads the pitch that "feature for feature, dollar for dollar, it's the best buy you can make." In an appeal to the austerity mood of corporations, Cessna notes in ads for its new 414 twin turbo engine business plane that "you can't buy a pressurized twin for less"-a mere $137,950. Even the haughty emporium of Abercrombie & Fitch claims to hold the line on prices for sporting goods, billing itself as New York's "Tight Money" center...
Believing in Bargains. The brake on auto sales has all but eliminated the visceral promotions plugging four-barrel carburetors and twin cams to a rollicking dragstrip beat. "The American car-buying public is interested in economy," says Ford Advertising Manager Paul Tippett. "Our ads have to be practical rather than emotional." Accordingly, Ford's spring campaign has an "economy drive" theme. Can economy be made exciting? Answers Tippett: "Advertising does not have to be glamorous as long as it is not dull...