Word: twiss
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...What distinguishes WHRB from other college radio stations is that we receive no financial support from the college," says James S. Twiss '98, WHRB vice-president...
Instead, businesses in the Boston area purchase ad time on WHRB. Advertisements sold to arts organizations bring in a large portion of revenue, according to Twiss...
...have some of the most sophisticated classical programming in the Boston area," Twiss says...
...have to distinguish ourself from them, which means we can be more daring in our programming than those stations can be," Twiss says...
WHRB builds its listener base by devoting large blocks of the day to the same types of music. This consistency, which WHRB has maintained for decades, has made the station commercially viable, Twiss says...