Word: twisters
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Dates: during 2000-2009
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...Grupo Financiero Bital, for $1.9 billion in 2002, and now that country is the fourth largest profit generator for HSBC globally (after the U.S., Britain and Hong Kong). The success in Mexico has been spurred by an unusual marketing campaign. Executives discovered that the HSBC name is a tongue twister in Spanish, so it launched ads to teach Mexicans how to pronounce the brand correctly. In one TV spot, a man in an HSBC tie leads a crowd at a soccer match in an H-S-B-C cheer...
...tour. Last year, there were three in the top 50. The breakout moment for Chinese women's tennis came in 2004 when a hitherto unknown Chinese duo struck doubles gold at the Athens Olympics. Even the tennis cognoscenti, who easily negotiated the tongue-twister names of the blond, leggy Russians who have come to dominate the tour in recent years, knew little about Sun Tiantian and Li Ting. Today, they have been joined by another pair, Zheng and her fellow Sichuan native Yan Zi, who captured three doubles titles last season. In singles competition, a baby-faced 20-year...
TORNADO WARNINGS MADE KING FRET about his crowd, as ominous streaks of gray and purple crossed the sky from the west. Radio bulletins told of a seven o'clock twister that picked up and dumped a stretch of asphalt on cars near Star City, Ark., killing seven people, and the first squalls hit Memphis half an hour later in slanted sheets of rain. Phone calls from the Lorraine to Lawson in Mason Temple verified that the crowd indeed was thin--perhaps fewer than 2,000 in the huge hall that had packed seven times that many for King's visit...
...some foreign filmmakers, 1996 was a very good year. Hong Kong's John Woo teamed with John Travolta for Broken Arrow ($70 million at the domestic box office). Jan de Bont, who got his start shooting Dutch art films, helmed the whirlwind Twister ($242 million). Roland Emmerich, from Germany, had a little number called ID4 ($305 million). Foreign directors, America thanks...
Like all other restrictions, this will do virtually nothing to curb the amount of alcohol consumed during Harvard-Yale weekend. Sure, underage students might not be allowed to walk up to House U-Hauls and grab a frosty brew or a cup of some Tropicana Twister-and-rum concoction. Instead, they’ll just binge drink in their rooms at 10 a.m., or carry around a flask full of some noxious liquor that even a homeless alcoholic wouldn’t drink...