Word: twistings
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Dates: during 2000-2009
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...centerpiece of a counterintuitive new ad campaign by the maker of Dove soap to promote its latest line of beauty products. In its first global launch ever, Dove hopes to attract the 40 million or so baby-boomer women in the wrinkle-war zone with a provocative twist: instead of demonizing wrinkles with "antiaging" products, Dove celebrates them and calls its new line Pro Age. For the Anglo-Dutch consumer giant Unilever, Dove's $52 billion parent company, the stakes are high: total sales in 2006 grew just 4%. Indeed, since 2004, Unilever's sales growth has been...
Over the past two years, however, there has been a surprising streak of compliance. A national smoking law that had been predicted to be roundly ignored is instead almost universally obeyed. To better understand this twist, I track down an American writer friend, Sima Belmar, who moved to Naples two years ago and married a native, Antonio Capezzuto. He owns a small wine bar, and he has an explanation for the good behavior. "You respect the person who is running a business," he says, "not because it's the law." As we walk past colorful markets of produce and fresh...
...diplomatic fluttering about? What's going on? Part of it is the Bush Administration's desperate desire to wring good news from the mess it has caused in the region. But there is also a new twist on a familiar Middle Eastern dance: the collision between a grand geostrategic scheme and implacable tribal realities. The novelty is that the grand scheme has been proposed by the Saudis, not imposed by outsiders, and it is appealing to the Administration: it holds the prospect of an alliance of moderate Arab states, and Israel, against the growing influence of Iran. "The world...
...Here's the twist: The clinics in question do not provide abortion services, though they will discuss the procedure and make referrals. "He was being dishonest," says Kellie Rohrbaugh, director of public affairs for Planned Parenthood of Southwest Missouri, who says her office received a fax alerting them to the funding cuts 45 minutes before the governor's press conference. "We asked the administrator of the program if women had complained about going to Planned Parenthood, and she said we'd been a very good partner. We could get people in quickly, have them seen, refer them to treatment quickly...
...This is about injecting politics into women's health, Rohrbaugh argues. But here's another twist. Blunt, the youngest governor in the country at 36 and the son of House Minority Whip Roy Blunt, is a decorated former navy officer who has long opposed most abortion. But he also supported the "Missouri Stem Cell Research and Cures Initiative," which was designed to promote "ethical stem cell research" but which critics denounced as allowing human cloning. That stance inspired Missouri Right to Life to declare that they no longer consider the governor an ally, and charge that he had "broken faith...