Word: twists
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Dates: during 1960-1969
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...winded Piel's fan who would not let Bert get his motivational research questions in edgewise, the labels got switched during a beer test and Brand X's foam lasted longer. Bert and Harry not only spoofed Piel's but Madison Avenue itself, put a new twist in kidding commercials...
...expenditures that "do not finance direct procurement of U.S. goods and services," and so will the $300 million Development Loan Fund. The armed forces will cut down on offshore procurement, and U.S. post exchanges and commissaries overseas will stock only U.S. goods. At the same time the U.S. will twist every foreign arm in sight to get reductions in tariffs on American goods and thus boost U.S. exports...
...Republicans could make an issue out of reverse-twist bigotry, Democrats could make an issue out of a fresh wave of anti-Catholicism from Protestant fundamentalist areas...
...Tape, a one-actor one-acter by Samuel Beckett, throwing a man's youth into the face of his age, produced on a twin bill with The Zoo Story, in which two men from opposite ends of the social spectrum conduct a dialogue that ends in a curious twist of a switchblade...
...opener-less cans. Now being test-marketed by Alcoa, the new aluminum orange juice cans have tabbed tops that peel away with a twist of the thumb...