Word: twists
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Sony's profits came under increasing pressure as harsh pricing and a strong yen battered electronics makers. No matter how many Walkmans Japan's best could sell, the idea that the company could make the leap from gadget producer to player in the multicultural, multimedia universe was considered, to twist an old Sony advertisement, baloney...
...hope for any big surprises. The plot is strikingly generic, the "twist" is anticlimactic and predictable and the secret weapon is nothing more than a great...
Spectacular successes like these have been based largely on a Faustian handshake: the company's willingness to gamble on edgy, explicit music made by edgy, unpredictable performers. The artists include Snoop Doggy Dogg, whose resume includes a drug conviction, and Manson, whose malevolent twist includes such ditties as Tourniquet and Irresponsible Hate Anthem. Their discs have attracted millions of young buyers fascinated by the music's aggression and X-rated imagery...
...where others see only whiffs. In early 1991 he heard a tape by a scuffling California punk-ska band called No Doubt. The band had been struggling since the late 1980s with little to show for it. Iovine recognized that No Doubt's alternative pop sound offered a fresh twist on rock, and that singer Gwen Stefani had star power. "All the pieces fit together, even if the music wasn't that far advanced," he says. "We felt they could be big, with a little work and grooming." Iovine and Interscope president Tom Whalley sharpened the band's songs...
...school. He didn't have the votes; the bullies in the House were going to beat up his precious trade measure. So before any blood could be spilled, "fast track" was back in the White House drinking cocoa and the President was marching back up the Hill to twist some arms...