Word: twitter
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Advertisers love a winner, even if that winner has no real financial value as a business. That is why marketers are fooling around with MySpace and Facebook, so far with very little success. They will turn to Twitter because its annual user growth rate will probably hit 1,000%. But how does a marketer reach people who do nothing but send tiny 140-character messages into cyberspace? Trying to put a square peg into Twitter won't work, but a lot of capital will be wasted in proving that Twitter is a bad fit for advertising...
...early 20th century. TV, cable, magazines and online properties are all attractive ways to reach consumers, but none of them is exhibiting the kind of growth that TV did in the 1960s and the Internet did from 1997 to 2006. People are spending their time on YouTube and Twitter now. Neither has any reason to recommend it as a way to reach people to sell products or services. The roadside billboard is about to make a comeback...
...Stop taking quizzes. Nobody cares what literary time period you are. 2. If you sync your Twitter account to Facebook so that you fill others' news feeds with a constant stream of mundane updates and references to people with little @ symbols before their names, be prepared for people to de-friend you. Maybe even in real life. (Read "25 More Things I Didn't Want to Learn About You On Facebook.") 3. Don't friend someone you don't actually know 4. If you must friend someone you don't know, include a message explaining why you are doing...
...woman, Kristy Hammonds, 31, uploaded the video on YouTube. In a matter of days, thanks to Twitter and other viral social media, the clip had been viewed more than a million times and Domino's had an instant crisis on its hands. (The original video has been removed, but copies are still easily available online.) Both Hammonds and the other employee in the clip, Michael Setzer, 32, have been fired from the pizza-delivery chain and now face felony charges for distributing prohibited foods. Hammonds and Setzer say the video was just a prank, and that the unsanitary food...
...company did not publicly respond to the video immediately, hoping attention would subside. But when it became clear by mid-week that the controversy was only escalating, Domino's executives acted. The company posted an apology on its website and asked employees with Twitter accounts to tweet a link to it. The company also created its own Twitter account, @dpzinfo, to reassure consumers that this was an isolated incident. And Domino's U.S.A. president, Patrick Doyle, issued an apology on YouTube...