Search Details

Word: twitter (lookup in dictionary) (lookup stats)
Dates: all
Sort By: most recent first (reverse)


Usage:

...league is using a tool beyond beer to connect with its fans: Twitter. During Sunday's inaugural game between the Freedom and the Los Angeles Sol (the Tinsletown team features Brazilian phenom Marta, the top female player in the world), one reserve player from each team will blast their 140-character-or-less observations over the web. Antonucci isn't sure if the league's coaches will sanction player "tweets" during every game. "The question is how far do you push the medium without disrupting the integrity of the game," she says. "We're a major league...

Author: /time Magazine | Title: Is Women's Pro Soccer Really Coming Back Now? | 3/29/2009 | See Source »

However, the league will clearly promote the technology while it's red hot. "I don't think there's any question we will integrate Twitter pre-game, half-time and post-game," says Antonucci. "We want to be known as a league that innovates and stays current with communication mediums. It's a way that our fans can get closer to the experience, closer to the athletes, and it's a low-cost way to do that, which is very important for a new league watching its bottom-line very closely...

Author: /time Magazine | Title: Is Women's Pro Soccer Really Coming Back Now? | 3/29/2009 | See Source »

...spectacular - monuments and skyscrapers switching off, a ring of darkness passing across the face of the planet. Though WWF is loosely overseeing Earth Hour, the protest - for lack of a better term - is a product of the age of social media, organized at the grassroots, with word spreading via Twitter and Facebook. "This is an open source thing," says WWF spokesperson Leslie Aun. "We lit the spark, but everyone is owning this...

Author: /time Magazine | Title: Can Earth Hour Galvanize the Global Warming Fight? | 3/28/2009 | See Source »

F.D.R., however, was able to roadblock attention in American homes on the only mass broadcast medium in existence, one so new and intimate it still seemed like magic. Obama is in a mediasphere that includes broadcast, cable, blogs, Twitter and sundry home-entertainment boxes. To persuade in this world - and the President is not just the decider but also the persuader - you have to go multiplatform. (Read "The New Liberal Order...

Author: /time Magazine | Title: Obamathon: Is the President Overexposed? | 3/26/2009 | See Source »

Follow TIME on Twitter...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

Previous | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | Next