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Earlier this month, actor Levar Burton sent a message to his 146,000 Twitter followers inviting them to a "Tweetup" at a Toronto bar. About 40 people showed up, some because they were die-hard Star Trek fans, others because they had nothing better to do. Burton says he felt safe because of the type of fans he attracts. "Star Trek, Roots and Reading Rainbow had great cultural impact and inspire great fondness in people," he explains. "I don't have the type of fans who come up to me and want to put a cigarette...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

John Hodgman, an author and the PC in the Mac ads, uses his 50,000 Twitter followers, whom he refers to as "Hive Mind," as a focus group for his books. He considered removing a reference to Tron in the paperback version of More Information Than You Require, but Hive Mind unanimously asked him to keep it in. "So I will," he says. "And I will probably note that the Internet liked it." (Read TIME's interview with Hodgman...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

...this whole Twitter thing as a social experiment," says Burton. "When I meet fans, normally a studio or somebody has set up an event and there is an agenda. Now I can do it myself." Burton plans to host another meetup in the future, though he has to be careful, he says, because his wife doesn't like them. "She said it was dangerous," says Burton. "Then again, she's from Indiana...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

...Neal's fan encounters have been safe. Sometimes when he plays hide-and-seek, no one even comes to find him. But as Twitter user and host of VH1's Best Week Ever Paul F. Tompkins puts it, "Anything's easier to do if you're a giant...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

Read "Desperately Trying to Quit Twitter...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

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