Word: twitter
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Concerned that too many ALS patients pursue sketchy treatments they discover online, Bedlack and about 40 other directors of ALS clinics set up a Twitter feed in April where patients can ask questions about off-label therapies. A team of doctors then investigates each query and posts their medical opinion online. "Everyone's heart is in the right place, but not everyone has the knowledge to do this the right way," Bedlack says of the Patient 2.0 movement...
...Carly Fiorina Is an Internet Genius," declared New York magazine. "The Most Bizarre Ad in Recent Memory," blared the Huffington Post. "Demon Sheep Goes Viral," announced the Washington Post on a front-page Web headline. The tag #demonsheep quickly spiked near the top of Twitter's trending topics, and Rachel Maddow played the spot on her MSNBC show, calling it "so bad, no one wanted to believe it was real." Not wanting to be left out of the controversy, the third Republican candidate in the race to unseat Democratic Senator Barbara Boxer, Chuck DeVore, responded by launching a website - Demonsheep.org...
...fiercely negative message: that Campbell, the front runner in the polls for the GOP nomination, was not a true fiscal conservative. Rather, he was a wolf in sheep's clothing, a "fiscal conservative in name only." The Campbell campaign responded by deploying its new-media consultant, Mindy Finn, on Twitter to try to direct the viral buzz. "If the GOP has any hope of taking back the senate it won't be by accusing each other of being #demonsheep," she wrote in one post, having already rated the spot a "marketing fail...
Brown, by the way, now has 192,492 Facebook fans and 19,882 Twitter followers...
...ways Twitter will change American business...