Word: twitter
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...Shaq's Twitter Essay i like twitter because its a way for me to talk directly wit everyone. some people call me a celebrity but im just a person who happens to be on tv. i can tweet from anywhere n its quick. i like to hear what everyone is sayin. specially bout my sho, lol. i wish i had time to respond to more people on twitter. some days i just listen n dont tweet. people think im not there, but im always listenin. im about entertainment and makin people laugh. i like to invent games like twitter...
...Joel's Twitter Essay I didn't ask for this power. I signed up for Twitter to follow others, really. Others who, perhaps, I had once dated or wanted to date or would like to watch having wild dating with another person. But a few months ago my followers exploded from hundreds to hundreds of thousands, and I felt compelled to entertain. It was like being shoved on stage in front of 700,000 screaming, adoring, clothes-rending fans begging for statements of less than 140 characters...
...example, tweets that are sponsored raise the messy issue of disclosure. If someone speaks highly about a product on Twitter, don't followers have a right to know if that messenger is a compensated mouthpiece? Murphy insists that all tweets that flow through his site will carry some form of disclosure. For example, French's Kmart tweet reads: "Bluelight Special Alert: This Saturday at Kmart all patio furniture is 70% off! For more deals follow http://bit.ly/tupjE (sponsored)." Others include signposts like "#ad." But within a 140-character limit for all tweets, is there truly enough room to clearly...
Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
Tweeters must be careful too. Stuffing your Twitter feed with advertisements is a good way to lose followers - and even real friends. "I do understand the arguments against Sponsored Tweets," says Dance, the Tennessee blogger who plans to use the service (she won't disclose her price). "But I'm not going to be flooding someone's Twitter stream. There's nothing subversive about it. It's just a little payback for the four years of my life I've invested in my blog...