Word: twitter
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...days - like, until yesterday - movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend...
...million budget. Yet Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers - and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect. (See pictures of Sacha Baron Cohen's outrageous Brüno promotions...
...well past $200 million. Whatever reservations you might have about these movies as works of popular art, the numbers are good news, in the blockbuster-dominated summer market, for the little movies that could. (A new romantic comedy, I Love You, Beth Cooper, raised barely a titter, or a Twitter, pulling in just $5 million.) (Bruno and the Rest: See TIME's complete Summer Arts Preview...
...question: How will users respond to the new privacy rules? Will they grow comfortable with sharing photos and posts with the whole of the World Wide Web? Or will Facebook become a two-tiered site, with one set of information available only to your friends and a Twitter-like feature, visible to everybody, tacked...
...it’s no secret that Facebook’s real motive, and for many months its overriding concern, is keeping up with Twitter. Although Facebook has 200 million users to Twitter’s 25 million (that doesn’t include all the new registrations that undoubtedly resulted in June following the Iranian elections), the consensus is that the future of social networking lies in microblogging: short up-to-the-second messages broadcast to your friends and followers. The key part of this equation—and what equipped Twitter to be such a powerful means...