Word: twitterers
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...Trusty New York Jets spit bucket by his side, he's helped grow his family's liquor store into a $70 million online wine retailer and made his daily wine-tasting videos - at Winelibrary.tv - a staple for thousands of viewers. Gary himself boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now Is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand and his game plan for world domination...
...talk about your online popularity. You have, like, 850,000 followers on Twitter. This always makes me laugh. When I meet real celebrities who kind of know me, they can't wrap their heads around that...
...About everything? Or about Twitter? About people. I'm sure plenty of them care too, but I just really care, which has always made me insanely good at customer service. I was that guy. In social media, there's no filter. When you say, "Hey, Newt Gingrich!" and he doesn't answer, you know that it's him not answering. I answer every e-mail. I'm probably about 2,800 behind right now, but that's not that bad considering I get over...
...scared up a phenomenal $7.1 million. That's $44,475 per screen, making this the highest-ever average for a medium-size release. Paramount Pictures' clever viral media campaign helped, but credit the movie's breakout status to old-fashioned word of mouth and newfangled word of thumb. Twitter strikes again. (See 10 ways Twitter will change American business...
...Follow Catherine Mayer on Twitter...