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...effectiveness is hard to measure, but by some guesses it generates $10,000 worth of free publicity for every $1,000 spent. That has certainly been the payoff for Schlitz, even to the point of happily seeing others needling its bigger rival Miller. In September, just before its two-day Music Heritage Festival in Tennessee, the brewery got a pat from the Memphis Commercial Appeal, which ran an editorial headlined "It's Schlitz Time...

Author: /time Magazine | Title: Sponsormania | 12/13/1982 | See Source »

...hour-long juncheon discussion concluded a two-day Institute of Politics conference for Commonwealth mayors During their Harvard visit, the city officials also heard from legislative leaders and talked with K. School faculty about financial management, press relations, and labor issues...

Author: By Jacob M. Schlesinger, | Title: Dukakis Discusses State Aid At IOP Mayor's Conference | 12/4/1982 | See Source »

...Bores, a Phoenix eye surgeon, traveled to Moscow to learn the technique. Some 400 U.S. doctors, mostly in private practice, have since been trained in R/K in two-day courses here and abroad. American surgeons have performed the procedure more than 20,000 times, charging between $1,000 and $2,000. Complications have been reported in only three U.S. cases...

Author: /time Magazine | Title: Medicine: Bright Vision of the Future | 11/15/1982 | See Source »

...which the 200 American delegates may attend a dinner with Soviet President Leonid Brezhnev. Delegates are fully aware, however, that they must avoid running afoul of the U.S. ban on the sale of certain high-technology products as well as those related to the pipeline. The purpose of the two-day visit, says Council Spokesman William Forrester, will be to "seek ways of expanding permissible trade." That leaves the door open for a vast array of products ranging from spark plugs to fertilizer...

Author: /time Magazine | Title: Moscow Mission | 11/8/1982 | See Source »

...looks dead when the curtain goes up; he is only dead drunk. Hudley T. Singleton III, who runs his own public relations firm and is known as Hud, is lying on the floor of his Fairfield County, Conn., kitchen with a two-day stubble of beard and two inches left in a quart of vodka. For reasons that seem stupefyingly apparent, his wife has walked out on him, and he has done what every alcoholic does in a moment of crisis-hit the bottle. But his redemptive godfather is at hand, a most unlikely good Samaritan who rips...

Author: /time Magazine | Title: Theater: Bottle Baby | 11/8/1982 | See Source »

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