Word: two-door
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Swing to Simplicity. By making such simple, basic machines, the automakers have decided to try to beat Volkswagen, Toyota and Fiat at their own game. The Vega has only 1,231 parts, the Pinto 1,600. By comparison, a standard two-door Impala has 3,500 parts and a Lincoln Continental 9,000. Partly because big U.S. cars are so full of complicated tubes, wiring and equipment, which mechanics call "plumbing and spaghetti," even easy repair jobs can cost great amounts of money. Mechanics' hourly pay has increased from about $3.78 in 1966 to $5 today. This autumn Ford...
...more fundamental than radiator grilles or other ornaments. The big Ford and Mercury models follow the same pattern. What few changes there are cater to the public's new taste for long hoods and truncated rear decks. For example, Chevrolet's lone new car, the Monte Carlo two-door sedan, measures 6 ft. from grille to windshield...
...two-door, four-passenger car is designed to beat back the invasion of imports. The Maverick is much lower and wider than the Volkswagen, which Ford executives call "the target car." It is also a bit thirstier-Ford claims about 22 miles per gallon v. the VW's 25 m.p.g. -and nearly two feet longer, measuring 179 in. from its broad nose to its short tail. But the Maverick is also several inches shorter than such "compacts" as Ford's Falcon, which has grown to 184 in. in length and $2,283 in price. Partly because more...
...Mark III is the third in a line of elegantly customized Lincolns, originally conceived by Edsel Ford. It will be produced only in a two-door model, which will weigh in at $8,000. The pitch is clearly for buyers who until now have fallen for luxury hot-rods like Cadillac's front-wheel-drive Eldorado. To win them to Continental-or at least lure them into a Lincoln-Mercury showroom-Ford's engineers and stylists have aimed at "elegant perfection." Says Marketing and Product Planning Manager Ralph L. Peters: "We're going all the way with...
American Motors Corp., which had been the lone holdout in announcing its 1968 increases, led off the week's price play. The company declared an average 3.8%, or $89, boost in its compact Americans (now $1,923 for the two-door model) and medium-sized Rebels ($2,420 for the four-door sedan). Tagging its new Javelin sporty car at $2,459, A.M.C. also boosted the luxury Ambassador line by some $120, to $2,671, including now-standard air conditioning. With that, the company loosed another breezy salvo in its new ad campaign: "Either we're charging...