Word: two-door
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...comes to $15-or only 5% of the actual retail price. A $500 color TV set will be trimmed about $30, and a $160 saxophone about $10. As for automobiles, this year's reduction will amount to 3% of the manufacturer's price-from $42.67 for a two-door Ford Falcon to $139.85 for a Lincoln Continental...
...Chrysler New Yorker, top models in traditional medium-price lines, have evolved into luxury cars and penetrated the $4,000 mark. A growing array of luxury sports cars has also entered the field. Copying the early success of Ford's Thunderbird ($4,486 for a two-door hardtop), Detroit has made such entries as the Buick Riviera ($4,408), the Oldsmobile Starfire ($4,148) and Chrysler's 300-L ($4,168). The new sports cars combine racy lines, bucket seats and consoles, and plush, gadget-filled interiors, can cost more than the least expensive Cadillac, when accessories...
...appear on the 1966 models of some competitors. The Lincoln Continental's handsome slab sides, introduced on the 1961 model, set a styling trend that still dominates Detroit; next fall Ford will bring out a Continental restyled for the first time in five years, will also reintroduce the two-door model dropped in 1960. As the expensive features have spread down into the market, they have created a whole new genre of car: Pontiac's Grand Prix, Chevrolet's Caprice, Ford...
Success in the ministry, says Smith, comes from meticulous conformity to "the right professional stance." A clergyman must never even think, for example, of driving a red Corvette convertible. For beginning preachers, a black, two-door Falcon is ideal; a dark green Chevy II with automatic transmission is "safe" for the pastor of a small congregation. But a substantial urban congregation may expect its minister to drive something a bit larger and less austere, such as a blue Mercury Comet or a Pontiac Tempest...
...compacts have grown bigger in size, G.M. believes that there is room in its line for the small Kadett, which is only 154.5 in. long and 54 in. high but will seat four adults. The Kadett will be available as a station wagon, hardtop coupé, and standard two-door sedan; the two-door sedan will probably sell for $1,655, only $60 more than the more austere Volkswagen costs...