Word: two-door
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Mercury added three new models, including the low-priced, two-door Medalist, with less chrome and decoration. It also upped its horsepower from 198 to 225 on some models, and adopted the Ford safety package: "deep-dish" steering wheel to absorb impacts, crash-resistant door locks, optional seat belts...
...Kaiser-Willys announced two new models, with seven inches more in length and $300 to $400 less in price than last year's models: the Bermuda, a two-door hardtop replacing the Eagle, has a factory list price of $1,795; the Custom, replacing the Ace, has a list price...
...horsepower from 130 to 162, with optional carburetors and dual exhausts to push it to 182. All cars will come equipped with tubeless tires. The new paint combinations are dazzling, e.g., a white and lavender hardtop with orchid interior. Gaudiest car: the Crown Victoria Fairlane two-door (see cut), which has a thick belt of chrome running across the top of the car to make it look like a semi-convertible phaeton...
...look higher and narrower. What we want is a lower automobile that looks wider." At the side of the car, Curtice stopped again. Why should the belt line (i.e., the line formed by the bottom of the windows) be straight and unbroken? When a designer explained that only the two-door models would have a racy dip in the belt line, Curtice suggested: "Don't you think we might try it on a four-door type, too?" As he left the room, molders set to work making the suggested changes. A few days later, Red Curtice was back...
...floor, adding a big extra kick for passing. And the Century and Roadmaster have boosted horsepower from 195 and 200 respectively to 236 h.p. In a few months Buick and Olds will both have a brand-new model: a four-door hardtop that has the sporty look of the two-door models, plus the roominess of a sedan...