Word: two-door
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WEST Germany's Volkswagen company (TiME, July 20), whose little two-door sedans have made a big hit in Brazil, will shortly build a $32 million production plant near Sao Paulo. By early 1955, Volkswagen, hopes to be turning out 12,000 cars a year in Brazil, give some tough competition to Ford, which opened a $10 million assembly plant there last April...
...change in Willys' new Aero line, brought out this week, is in the price tags. On the several two-door models-the only passenger-car line Willys could make this year, because of steel limitations-price cuts ranged from $88 to $185. In 1953, with more steel available, Willys will broaden its line to include a hardtop convertible (Aero-Eagle) and four-door sedans. The four-door models will be cheaper ($1,579 to $1,869) than 1952's two-doors...
...more body room, Plymouth moved the engine two inches forward and shifted the steering-wheel housing. Trunk space was increased 30%, glass area 16%, and horsepower pushed up to 100 v. 97 in the old models. One of the simplest changes-yet one of the best-was made in the two-door models. In them, the front seat is divided not in the center, but at a point one-third from the right door. The new seat permits rear-seat passengers to get in & out without squashing their front-seat companions up against the dashboard in front...
...engine which will get about 20 miles per gal. A one-piece, curved windshield and a large rear window give it more glass area than most low-priced cars. Hudson hopes to get a four-door model into production by Thanksgiving, will add a two-door version later. Estimated production: 200,000 of the new cars next year, in addition to Hudson's standard line (current annual output...
...what raised the roof was K-F's new, still unnamed low-priced car. It is a five-passenger two-door sedan which President Edgar Kaiser hopes to sell at around $1.175 f.o.b. Willow Run-$250 cheaper than the more luxurious two-door Ford or Chevrolet. At the sight of it, Midwest dealers swarmed across the stand, lifted the 2,400-lb. car waist-high and carried it around the room...