Word: two-door
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...young families: the Taurus, best- selling midsize car in the U.S., and the Sable. The sporty GM-10s have debuted as two-door versions of the Olds Cutlass Supreme, Buick Regal and Pontiac Grand Prix; the four-door models are expected next fall. Already, one of them, the Chevrolet Lumina, is known inside GM as a "Taurus killer." But inasmuch as four-door cars make up 75% of U.S. auto sales, analysts wonder why GM first came out with two-door models, then allowed production of the larger versions to languish during a slowdown in GM's capital spending. Says...
Although a Yugo can be had for less than $4,000, making it the cheapest car in the U.S., its fortunes have been flagging. Americans bought only 43,000 of the glitch-prone subcompacts last year -- well below predictions made when the two-door hatchback was first imported from Yugoslavia in 1985. Now a consortium organized by the Mabon, Nugent investment firm in New York City has paid $40 million to gain control of Yugo America and has promised to spend $40 million more for a campaign to tout new models...
Under the innovative leadership of Chairman Donald Petersen, Ford is not simply coasting with its established models. Last month it introduced the Probe, a sporty two-door hatchback that may turn out to be nearly as successful as the Taurus. For a base price of $10,459, the Probe offers front- wheel drive, a zippy but economical four-cylinder engine and the sleek, aerodynamic look of a European or Japanese import. That should not be surprising, because Ford designed and developed the Probe in a joint project with Mazda, the Japanese company in which Ford owns a 25% interest. Mazda...
...rely on an acknowledged expert. Each partner brings strengths to the collaboration: in general Ford provides the styling while Mazda supplies engineering and manufacturing expertise. The first Mazda-engineered Ford, an $8,500 compact called the Mercury Tracer, appeared in March 1987 and was followed two months later by the two-door Festiva subcompact ($5,900). Last year cars that Mazda helped develop accounted for 3% of Ford's sales, and that percentage will rise substantially with the introduction of the Probe...
When the first Pontiac Fiero hit the streets in 1983, automobile buffs waxed ecstatic. The two-door coupe had the sleek lines of a sports car, and its original base price of $7,990 made it comely even to cash-conscious commuters, who did not mind that it had only two seats. A molded plastic exterior and an engine placed just behind those seats to improve handling gave the auto a justifiable reputation for innovative design. But last week parent company General Motors, citing decelerating sales, suddenly slammed the brakes on all future production of the Fiero (the Italian word...